Industry Insights | Sign-up to our newsletter
Monday, November 16th, 2020
Getting Ready for the Holiday Season with Instappraise
According to a recent INSTORE report, jewelry sales have been higher in the latter part of 2020 than most people could have predicted, even despite the COVID-19 pandemic. The results of a recent survey conducted by the publication show: 51% of jeweler respondents said sales were up or “way up” in August. We've yet to see what the holiday season will bring for jewelers, but consumers are motivated to make meaningful, big-ticket purchases like engagement rings and other milestone jewelry gifts. Jewelry is still one treat that hasn't been tarnished by this uncertain year.
As a jeweler, how prepared do you feel for the holiday season? You may have trained your staff on social distancing measures and virtual sales appointments, but do you have a plan in place for building solid customer relationships, which are more important now than ever before? In the midst of the holiday season's hustle and bustle, you may sometimes feel rushed to help customers - while you're also gift wrapping, making gift recommendations, and arranging details for holiday deliveries. Don't let your service and your customer relationships suffer as you struggle to play the role of Santa's elves.
During the busy season, offering your customers appraisals is one way to build rapport and trust in a genuine and thoughtful way. You may be thinking to yourself, "I don't have time to offer appraisals!" Of course, being short on time is a good problem to have because it means your business is busy and thriving. But it also means that you're going to need support, and Instappraise supports jewelers like you with our comprehensive jewelry appraisal software solution.
The ultimate productivity tool for jewelry appraisers and retailers, Instappraise is fast, easy, reliable, professional, and even fun to use. Not only is it cloud-based, so you can access it anywhere and at any time, but it also has all the tools and features you need to optimize business processes for your jewelry store.
Sure, the holiday season is a busy time, but how can you maintain your business momentum in January and beyond? When you're not disciplined in tracking your customers, you're potentially sabotaging your success. By offering each one of your customers a complimentary appraisal for their jewelry purchase, you display professionalism and trustworthiness. Your customers will feel like VIPs as they gain knowledge and a new, go-to jeweler that they'd feel comfortable referring to friends and family.
Instappraise will empower you to create a high-quality appraisal document in minutes, even if you don't have a lot of appraisal-creation experience. After you build and share the appraisal with your customer, you'll be able to keep the customer involved in the appraisal through the Instappraise user portal, so you open the door to communication and always have a reason to follow-up.
You can share with your customers the idea that an appraisal is like a "birth certificate" for their new item. Prestige items like high-end watches and luxury handbags usually come with certificates of authenticity, and a jewelry appraisal can also serve a similar purpose, instilling confidence and trust. It shows your customers that you feel so confident in the quality and value of your products that you're willing to document your certainty in an official way.
Consider Instappraise as another powerful tool in your customer relationship management system. By offering Instappraise appraisals throughout the holiday season and beyond, then you'll be able to improve the customer experience in a low-stress way and nurture long-term relationships that will translate into greater profits for your business.